the.com/framing
how you say it matters more than what you say, and politicians know it
means The act of presenting information, an issue, or a situation in a particular way to shape how people perceive and respond to it.
from From "frame," which traces back to Old English "framian," meaning to be helpful or make progress, and the related "framian/fremman," to further or accomplish — kin to words about building and forward motion. The sense narrowed to the structure that holds something together (a house frame, a picture frame), and from there leapt to the metaphorical: the mental "frame" through which we view a thing. The deliberate, persuasive sense — choosing the borders so the picture flatters — is a modern extension, sharpened by 20th-century work in psychology and media studies.
- loss aversion
- people fear losing more than they love winning
- survival rates
- 90% survival beats 10% death, same odds
- kahneman & tversky
- won a Nobel proving wording bends choices
- the frame
- deciding what's inside also hides what's out
- anchoring
- first number quoted warps every guess after
central park five case — five teenagers framed for 1989 jogger rape in new york, exonerated 2002 by dna
alfred dreyfus affair — french jewish officer framed for espionage in 1894, imprisoned for years before exoneration