the.com/fresh produce
the section of the grocery store that lies to you with mist machines and flattering lighting.
means fruits and vegetables sold uncooked and minimally processed, prized for being close to their natural, unprocessed state.
from from latin producere, to bring forth, first applied commercially in the 1800s to distinguish farm goods from manufactured foods.
misting purposemostly theater, slows wilting only marginally
ethylene gasripens fruit, also ages its neighbors faster
supply chain ageaverage produce is 1 to 3 weeks old
organic labelregulates methods, not nutrition or freshness