the.com/gifting
Giving, but dressed in marketing's finest, where the verb tries way too hard.
means The act of giving someone a present, especially when companies want it to sound warm and aspirational.
from Plain old gift has been a noun since Old Norse, but turning it into a gerund verb is a modern retail flourish, beloved by holiday ad copy and luxury catalogs.
Verb ageGift as a verb is centuries old, oddly.
Grammar feudPurists insist you give a gift, not gift one.
Retail favoritePeaks every December in suspiciously cheerful headlines.