the.com/gulp

the sound your throat makes when your brain finally catches up to the situation

means To swallow something quickly and in large mouthfuls, or to take a sudden audible breath when startled or afraid.

from Likely imitative — a word that sounds like the thing it names, the wet click of a throat working hard. It came into English from Middle Dutch or Flemish 'gulpen,' meaning to swallow or gush, and its cousins echo across the Low Countries. The whole family seems built from the noise itself, the way 'glug' and 'gulf' are: language pointing at its own throat.

comic origin
Onomatopoeia that became cartoon shorthand for terror
reflex truth
Swallowing nervously is a real fear response
measure
Once meant a literal mouthful of liquid
company name
Pixar gag, real startups, even a 7-Eleven cup
for instance

gulp coffee — coffeehouse chain in new york city with multiple locations serving espresso drinks

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