the.com/hard
The universe's way of charging admission for anything worth having.
means Requiring significant effort, difficult to do, endure, or break — the opposite of easy or soft.
from From Old English heard, meaning firm and resistant, tracing back to a Proto-Germanic root tied to strength and bravery; the physical solidity came first, the difficulty metaphor followed.
Double dutyMeans both unyielding solid and emotionally tough.
Diamond logicHardest natural material, yet shatters under a hammer.
HardwareNamed for being the literally solid part of computers.