the.com/heat protectant
a tiny bottle telling you your hair's death wish is negotiable.
means a spray or serum applied before heat styling that forms a barrier reducing moisture loss and thermal damage to hair.
from emerged with the 1970s-80s boom of at-home blow dryers and flat irons, when salons needed a product to make daily heat styling survivable for regular hair, not just runway hair.
silicone shieldmost work by coating strands to slow heat transfer.
damage thresholdhair protein denatures starting around 300 fahrenheit.
not invinciblereduces damage, does not prevent it entirely.
smoke point matterssome protectants burn below your iron's actual setting.
for instance
tresemme thermal creations — mass drugstore staple since the 1990s heat-tool boom.
olaplex no 7 — bonding oil marketed as protectant plus repair, 2018 launch.
ghd heat protect spray — paired directly with ghd's professional styling irons.