the.com/hotel points
A loyalty currency designed so you feel rich right up until you try to spend it.
means Reward units earned per dollar spent at a hotel chain, redeemable for free nights whose value mysteriously shrinks whenever you actually want one.
from Born in the 1980s airline-miles boom, hotels copied the trick fast — Marriott and Holiday Inn launched programs to lock in business travelers who didn't care whose expense account paid the bill.
expiration trappoints often vanish after 12-24 months unused
dynamic pricingredemption rates float, quietly inflating during demand spikes
real valuetypically worth under one cent per point
merger mathMarriott alone runs over 30 brands hoarding one currency