the.com/important
The label we slap on things to justify not sleeping.
means Mattering enough to deserve serious attention, effort, or consequence.
from From Latin importare, to carry in or bring in — what truly matters is what something carries into the situation.
Weight insideShares roots with import: it carries cargo, not titles
Eisenhower splitUrgent and important are famously not the same thing
Self-anointedSelf-important means weight only you can feel