the.com/impulse
the gap between idea and regret, measured in milliseconds you'll never get back
means A sudden urge or drive to act, often without forethought — or, in physics, a force applied over a brief moment that changes a thing's motion.
from From Latin 'impulsus,' the past participle of 'impellere,' meaning 'to drive against' or 'to push toward' — from 'in-' (against, upon) plus 'pellere' (to push, to strike). The same 'pellere' shoves its way through 'compel,' 'expel,' and 'propel.' So an impulse was always a literal push before it became the invisible one — the shove you feel from inside instead of from a hand.
neural speedNerve impulses race up to 120 meters per second
buy nowStores place candy at checkout to ambush your willpower
physics twinMomentum equals force multiplied by time, also called impulse
brain brakeThe prefrontal cortex isn't fully wired until age 25
split secondMost impulse purchases are decided in under 90 seconds