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the only pants that look better the more you ruin them

means Casual trousers made of sturdy cotton denim, typically blue and reinforced for hard wear.

from The word comes from "Genoa," the Italian port city, by way of the French name for it, "Gênes." Genoese sailors wore tough cotton trousers, and the fabric became known as "jean" after the place. Denim itself is a separate cloth — "serge de Nîmes," from the French town of Nîmes — so the modern jean marries two European cities: cut from the cloth of Nîmes, named for the harbor of Genoa.

miner origin
Built tough for 1870s gold rush workers
riveted
Copper rivets patented by Levi Strauss in 1873
denim name
From serge de Nimes, a French fabric
indigo dye
Sits on the surface, fading with every wear
average closet
Most people own about seven pairs
for instance

levi's 501 — first mass-produced jeans, created by levi strauss in 1873 for gold miners

wrangler 13mwz — the original cowboy jean, worn by rodeo riders since 1947

lee 101z — vintage denim style from 1920s, prized by collectors for raw indigo

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