the.com/latest
The most recent thing, which is also the most obsolete thing already on the way.
means The newest or most current version, news, or arrival in a sequence as of right now.
from Superlative of late, from Old English laetest, meaning last in time before the word learned to mean newest.
Built-in spoilerMeans newest and last simultaneously.
Marketing fuelPowers every product launch since forever.
Latest versus lastLatest implies more coming, last does not.