the.com/launching
The euphoric moment between building forever and discovering nobody wanted it.
means Releasing a product, project, or rocket into the world for the first time.
from From Old French lancier, to hurl a lance — you fling the thing forward and hope it flies, not falls.
Naval rootsShips were literally launched down ramps into water.
Soft launchTiptoeing out a product before announcing it loudly.
Eternal betaMany things launch repeatedly, never quite finished.