the.com/licensing
renting your name, art, or idea to someone who pays you to sleep easier.
means a legal deal where an owner lets someone else use their property, brand, or IP for a fee under specific terms.
from from latin licere, meaning to be permitted — the same root gives us license, both the permission slip and the right to sell your cartoon mouse to a lunchbox company.
disney's empirelicensing built more fortune than the films did
software trickyou rarely buy it, you rent permission to run it
music royaltiesone song licensed can outearn its original sales