the.com/local business
A store that knows your name, your order, and your dog's name too.
means An independently owned company serving a specific community, small enough that the owner still answers the phone.
from Distinguished from chains and franchises as economies scaled in the 20th century; the term became a rallying cry once big-box stores started eating downtowns alive.
money multiplierkeeps roughly 3x more dollars circulating locally
survival mathmost fail within five years, brutally
pandemic hitlost customers to convenience, gained them back on nostalgia