the.com/logo
A company's face, stripped down to whatever a billboard can shout in a glance.
means A graphic symbol or stylized name that identifies a brand at a glance.
from Clipped from logotype, itself from Greek logos (word) plus typos (imprint) — printers' shorthand that escaped into the boardroom.
Logos vs marksWordmarks use letters; logomarks use pure symbols.
Color costMost are blue, the cheapest trust to fake.
Swoosh feeNike's was bought for thirty-five dollars.