the.com/loungewear
Clothing engineered for doing nothing, dressed up enough to answer the door.
means Soft, casual garments designed for comfort at home rather than work, exercise, or sleep.
from A 20th-century marketing fusion of lounge and wear, coined to sell something fancier than pajamas but lazier than real clothes.
Sales surgeDemand exploded during 2020 lockdowns worldwide.
Not pajamasBuilt for waking hours, technically.
Athleisure cousinSame vibe, minus the pretense of exercise.