the airline strips out everything except the seat, then charges you to add it back.
means an airline that keeps ticket prices low by unbundling every extra, from bags to seat choice to snacks, and selling them separately.
from the model traces to southwest airlines in the 1970s, which flew one plane type, skipped meals, and turned around flights fast instead of hub-and-spoke connections; ryanair and easyjet later weaponized this in europe, and the fee-for-everything playbook became the industry's favorite export.
ryanair — europe's largest lcc, over 180 million passengers in 2023
southwest airlines — pioneered the model in texas starting 1971
spirit airlines — us carrier famous for charging for carry-on bags
indigo — india's largest airline by market share, over 60 percent