the.com/lure

a beautiful lie that fish bet their lives on

means Something that tempts or attracts by promising a reward — or the act of drawing someone or something toward you with that promise.

from From Old French 'loirre,' meaning a falconer's bait — a feathered device swung on a cord to call a hawk back from the sky. That word likely came into French from a Germanic source. So before it ever fooled a fish, 'lure' was the lie a falconer told to bring his bird home.

oldest tackle
bronze fishing lures date back over 3,000 years
falconry origin
the word first meant bait swung to recall hawks
collector gold
rare antique lures sell for over 100,000 dollars
no hunger needed
flashy lures trigger attacks from rage, not appetite
by design
every wobble mimics a wounded, panicking baitfish
for instance

fishing lures — rapala has sold over 1 billion artificial lures since 1936

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