the.com/luxury
The thing you can't afford until suddenly you can't imagine living without it.
means Something costly, comfortable, and inessential — a pleasure you indulge in rather than a need you meet.
from From Latin 'luxuria,' meaning excess, extravagance, even riotous overgrowth — the same root as 'luxuriant,' a plant sprawling beyond its proper bounds. The word arrived in English through Old French 'luxurie,' and for centuries it carried a whiff of moral danger, leaning toward lust and sinful indulgence before it softened into mere expensive comfort. The idea was always the same: too much of a good thing.
- word root
- From Latin luxus, meaning excess or debauchery
- hedonic treadmill
- Today's luxury becomes tomorrow's baseline expectation
- original sin
- Once a Christian vice, now a marketing virtue
- time tax
- The truest luxury is doing nothing, expensively
- scarcity game
- Brands burn unsold stock to protect exclusivity
bugatti la voiture noire — one-off hypercar sold for $18.7 million in 2019
four seasons hotels — luxury hospitality chain founded 1960, operates 120+ properties worldwide
rolex dayto — sports watch with 10+ year waitlist, resales exceed $100,000