the.com/materialism

the religion where the gift shop is the temple and checkout is communion.

means The belief or lifestyle that prioritizes physical possessions and comfort over spiritual or intellectual values — or, in philosophy, the view that everything that exists is ultimately matter.

from From Latin 'materia,' meaning 'matter' or 'stuff' (itself related to 'mater,' mother — the substance from which things are made). The '-ism' suffix, from Greek '-ismos,' turns it into a doctrine or system. 'Materialism' entered English in the 18th century, first as a philosophical term for the doctrine that matter is the only reality; the everyday sense — a craving for things over ideals — grew alongside it as factories, shops, and goods multiplied.

ancient roots
Greek atomists argued only matter exists, 2400 years ago
diderot's quip
he wanted kings strangled with priests' entrails, mocking spiritual excess
buying high
shopping triggers dopamine like gambling and drugs do
hedonic treadmill
new purchases boost happiness only briefly before fading
marx flip
historical materialism says economics shapes ideas, not reverse
for instance

black friday — annual shopping event generating $9.12 billion in us sales on single day in november

fast fashion industry — zara produces 500 million garments yearly, designed for rapid disposal and replacement

influencer unboxing videos — platforms like youtube monetize consumption rituals, millions of viewers watching product hauls daily

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