the.com/mergers

two companies fall in love, then spend a year fighting over whose logo survives.

means a merger is when two separate companies combine into one, pooling assets, staff, and egos under a single (usually renegotiated) name.

from from latin mergere, to dip or plungeas in one company getting quietly submerged into another, no matter what the press release says about equals.

for instance

exxon mobil1999 merger created the world's largest oil company

disney pixar2006, 7.4 billion dollars, saved both their creative futures

daimler chrysler1998 merger of equals collapsed into a 2007 divorce

time warner aol2000 deal, often called the worst merger in history

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