the.com/moisturizer

A bottle of expensive water and oil whispering that your face deserves better.

means A cosmetic cream or lotion applied to the skin to add or seal in water and prevent dryness.

from Built straight from English: "moisture" plus the verb-making suffix "-ize" (yielding "moisturize," to make moist) and the agent ending "-er" — the thing that does the moisturizing. "Moisture" itself traces back through Old French "moiste" to a Latin source, likely "mucidus" (moldy, slimy) tangled up with "musteus" (fresh, like new wine). The word "moisturizer" is a modern product-marketing coinage of the 20th century, born when the beauty industry needed a noun for the bottle.

main ingredient
Usually water, the cheapest thing on Earth
key trick
Mostly traps moisture you already have
ancient version
Cleopatra reportedly used donkey milk baths
price spread
Same science, 100x markup for fancy jars
the catch
Skin makes its own oil for free
for instance

cetaphil moisturizing cream — dermatologist-recommended product used by millions, launched 1947

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