the.com/niche
Where being weird to everyone makes you indispensable to someone.
means A specialized segment of a market, audience, or environment where a particular thing or person fits perfectly — or, literally, a recessed nook in a wall.
from From French niche, meaning a recess or nook, which most likely traces back to the Old French verb nichier, 'to nest' — itself thought to descend from Latin nidus, 'a nest.' So the modern marketing buzzword still carries the warmth of its origin: a small, sheltered spot built exactly to someone's shape, like a bird's hollow tucked into a wall.
- origin
- From French for a recess holding a statue or saint
- biology
- No two species can share one ecological niche forever
- strategy
- Riches famously live in the niches, not the masses
- pronunciation
- Neesh or nitch, both technically correct and eternally argued
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