Enshittification—the deliberate degradation of digital platforms to extract maximum profit—is accelerating across social media and search. Companies prioritize ads and engagement metrics over user experience, systematically replacing organic content with monetized alternatives.
·Social platforms shift away from showing friends' content toward forced advertising and algorithmic feeds
·Google Search declining in quality as AI alternatives like Gemini emerge as fresher options
·Tech billionaires extracting value from users while eroding the core functions that made platforms valuable
·Pattern repeating across multiple industries as profitable platforms optimize for shareholders over customers
·Activist merchandise and cultural commentary treating enshittification as a recognizable systemic problem
drawn from EL PAÍS English, Cory Doctorow – Medium, Electronic Frontier Foundation, Pagosa Daily Post · updated 3d ago