the.com/obscure
Hiding in plain sight, just dim enough that nobody bothers looking.
means Not well known, hard to understand, or hidden from clear view.
from From Latin obscurus, meaning dark or covered, built from a root for shadowy concealment — literally the quality of being hard to see.
Double dutyWorks as adjective and verb, both about hiding.
Indie badgeKnowing obscure things is a personality flex now.
OppositeClear, famous, and well-lit all undo it.