the.com/opener
the line that decides if anyone reads line two.
means the first sentence, joke, or move designed to hook attention before interest evaporates.
from from stagecraft and print, where the opening act or opening paragraph literally opened the show or the story, later borrowed by comedians, novelists, and pickup artists alike.
attention windowreaders decide in under 8 seconds
comedy termopener also means the first stand-up act
tool sensebottle opener predates the phrase metaphorically
sales usecold call scripts obsess over first 10 words
for instance
call me ishmael — moby dick, 1851, three words, permanent fame
seinfeld monologues — stand-up openers before every episode, 1989-1998
tinder first message — 90 percent of matches die on the opener