the.com/organic traffic
visitors google sends you because it likes you, not because you paid it to.
means unpaid website visits earned through search engine rankings rather than ads.
from the term borrows organic from farming versus factory-grown produce, coined in seo circles in the early 2000s to distinguish natural search results from paid listings after google introduced adwords in 2000 and marketers needed a word for the free stuff.
trust factorusers click organic results nearly 20 times more than ads
cost illusionfree traffic still costs months of content and links
compounding assetold blog posts can outrank new ones for years
volatility riskone google update can erase rankings overnight
for instance
wirecutter reviews — built entire business on organic search before nyt acquisition, 2016
backlinko blog — brian dean ranks single pages for years with skyscraper technique
nerdwallet finance — scaled almost entirely on seo before ipo in 2021