the.com/persona
The carefully curated you, starring in the movie only other people watch.
means The social mask or public character a person presents to the world, distinct from their private self.
from From the Latin for the mask worn by ancient actors, through whom the voice literally sounded (per-sonare, to sound through).
Jung approvedHe named the social mask the persona archetype.
Same rootPerson and personality both descend from the mask.
Marketing twistBrands now invent fake customers called buyer personas.