the.com/polarizing
the art of making everyone pick a side, including people who didn't know they had one.
means something that splits opinion so sharply there's no comfortable middle ground left to stand on.
from borrowed from physics, where polarized light waves get forced to vibrate in one direction only — the metaphor stuck because opinions do the same thing.
physics rootsoriginally about light waves, not people
neutral groundmiddle opinions get squeezed out entirely
marketing loves itpolarizing content outperforms bland content online