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social currency that costs nothing to give and everything to fake.

means To express warm approval or admiration of someone or something, often out loud and often deserved.

from From Old French 'preisier,' to value or set a price on, which traces back to Late Latin 'pretiare,' from 'pretium' — price, worth, reward. So 'praise' and 'price' are twins separated at birth: one paid in coin, the other in compliments. The same Latin root also gave us 'precious' and, fittingly, 'appraise.' To praise something was originally, quite literally, to appraise itto declare what it was worth.

brain chemistryCompliments light up the same reward center as cash
sandwich mythBurying criticism in praise fools almost nobody
latin rootFrom 'pretium,' meaning price or value
public dangerSpecific praise motivates; vague flattery breeds suspicion
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