What Is Programmatic SEO?
Programmatic SEO is the systematic creation of new web pages with the goal of creating topical coverage and building website authority through content clusters. The content of each cluster is based on targeting long tail keywords and key phrases most frequently used by visitors close to the point-of-purchase.
Programmatic SEO relies on a combination of developer resources and frequently-searched keywords. Ideally these keywords are those used by customers close to a point-of-purchase and going deeper into a topic in order to learn more before making their decision.
Using mass-created web pages, sites can accommodate many long-tail keywords (aka “word phrases”). Long-tail keywords are more specific and generally less competitive, and they may be searched on desktop, mobile, or voice queries. (Many SEO experts believe the vast majority of voice queries are, in fact, long-tail questions.)
Companies will seek to generate web pages for every search query variant to drive traffic. A prominent example of this is how a search for any location + travel guide will pull a TripAdvisor article — no matter the location. However, TripAdvisor had to spend millions of dollars on developers, writers, and editors to implement a system of that scale.
Customers seeking quality search results may find themselves in a sea of both relevant and irrelevant search engine optimization (SEO) pages. How, then, does a business create web pages at scale that drive high-quality traffic while still serving customer needs?
Is there a way to create thousands of SEO pages effectively, with users in mind?
The answer is yes — through programmatic search engine optimization (pSEO).
In the following blog series, we’ll review the basics of SEO, their applications to programmatic SEO , differences between the two, and how to generate thousands of landing pages that boost your business — in the eyes of Google as well as the minds of customers.
First, let’s review the benefits of pSEO.