the.com/promote
To lift something upward — a coworker, a product, or a regrettable scheme — and hope it stays airborne.
means To advance someone to a higher rank, or to actively push a thing toward greater success or attention.
from From Latin promovere, to move forward, from pro- (forward) plus movere (to move) — literally giving something a shove ahead.
Chess moveA pawn reaching the far rank gets promoted.
Pay gapPromotions often raise titles faster than salaries.
Marketing rootPromotion is one of marketing's classic four Ps.