the.com/publishing
The ancient art of turning private words into public problems.
means The business of producing and distributing text—books, news, music—so the world can read, judge, and ideally pay for it.
from From Latin publicare, to make public, via Old French publier; long before printing, it meant simply releasing words into the wild.
Gutenberg gapPrinting existed centuries before most people could read.
Returns racketBookstores can ship unsold copies back, no questions asked.
Vanity originsSelf-publishing once meant paying to be ignored faster.