the.com/quickway
The shortcut that promises speed in its name and delivers it nowhere else.
means A term for a fast route or method, also a brand name slapped on highways, stores, and services hoping you'll associate them with efficiency.
from A transparent mashup of quick and way, the kind of plainspoken coinage businesses love because it explains itself before you finish reading the sign.
Highway namingUsed for expressways promising swift passage.
Brand favoriteConvenience stores and shops adopt it constantly.
Built-in pitchThe name is its own marketing slogan.