the.com/reach
How far you can stretch before something snaps — your arm, your budget, or your credibility.
means The extent or distance you can extend, attain, or influence, whether physically or figuratively.
from From Old English raecan, to stretch out or extend a hand — the body teaching us about ambition long before spreadsheets did.
Boxing edgeLonger reach lets fighters hit without being hit.
Marketing mathReach counts unique people, not total impressions.
Out of reachSame root powers both grabbing and longing.