the.com/relevance

the quiet measure of whether anyone will still care tomorrow.

means The quality of being closely connected or appropriately related to the matter at hand.

from From Latin relevare, "to lift up, lighten," built from re- (again) and levare (to raise) — a cousin of "relieve" and "levity." The legal-flavored "relevant" arrived in English (via Scottish law and Medieval Latin relevans, "bearing upon") to mean something that legally lifts or supports a case. So at its root, what is relevant literally helps carry the weight of the argument.

search ranking
Google's entire empire is built on ranking it
economics
diminishing relevance is why fame has an expiry date
logic
philosophers built whole logics around it alone
attention
the brain filters irrelevance before you notice anything
for instance

google pagerank algorithm — larry page and sergey brin's 1998 system that ranked web pages by link relevance, revolutionizing search

netflix recommendation engine — uses viewing history relevance to suggest shows; 75% of user engagement comes from recommendations

ap news wire gatekeeping — editors decide which stories are relevant enough to distribute to 4,000+ newspapers daily since 1846

the.com · every word