the.com/separated at birth

the tabloid genius of pointing at two unrelated faces and yelling twins.

means a joke format claiming two people, usually strangers, look implausibly alike, implying a hidden family connection that definitely does not exist.

from popularized by the satirical magazine spy in the 1980s, which ran a recurring feature pairing photos of look-alikes, like a politician and a cartoon villain, purely for comic effect.

for instance

steve buscemi memesendlessly paired with random strangers online for the joke

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