the.com/shared experience
the only wifi password that actually connects people.
means an event or feeling multiple people go through together, which quietly becomes the glue of relationships and communities.
from rooted in social psychology's study of collective memory, the idea that bonding happens less through shared beliefs and more through shared moments, wars, concerts, disasters, dinners.
neuro basisco-experienced events sync brainwaves between people
marketing hijackbrands now sell moments, not products
loneliness linksolo experiences of same event feel hollower