the.com/shopping cart
a basket on wheels engineered to carry more than you meant to buy.
means a wheeled container provided by stores so customers can gather goods faster and, not coincidentally, buy more of them.
from invented in 1937 by oklahoma grocer sylvan goldman, who was frustrated customers stopped shopping once their handbasket got heavy; he built a folding metal frame with two baskets and had to hire actors to push them around his store because shoppers found the contraption embarrassing.
early flopmen refused it, called it too feminine at first
child seatadded in 1947, sales rose fast after
design mathlarger carts measurably increase average purchase size
theft costretailers lose millions yearly to abandoned carts
for instance
goldman's folding basket — oklahoma city, 1937, the original design
costco flatbed cart — built for bulk pallets, no basket at all
ikea giant cart — oversized to fit flat-pack furniture boxes