the.com/superfood
A nutrient with a publicist and zero scientific job title.
means A marketing label for foods hyped as exceptionally healthy, based on nutrient density but no formal definition.
from The term traces to early 1900s ad copy, but exploded in the 2000s when berries, seeds, and kale hired better branding than broccoli.
Banned labelEU forbids the word without proof since 2007.
No standardNo agency officially defines what qualifies.
Marketing engineAcai went global on hype, not evidence.