the.com/sustain
the art of making something refuse to stop — note, planet, or grudge alike.
means To keep something going over time — to support, nourish, or hold it up so it doesn't collapse or fade; also, to undergo or endure (as in sustaining an injury).
from From Latin 'sustinere,' a marriage of 'sub-' (up, from below) and 'tenere' (to hold) — literally 'to hold up from underneath.' It traveled through Old French 'sustenir' into English, carrying that image of something propped, braced, kept aloft. Its cousin 'tenere' is a busy root, also lurking inside 'tenant,' 'tenacious,' and 'contain' — all words about holding fast.
- piano pedal
- Lifts dampers so strings ring freely after release
- latin root
- From sustinere, to hold up from below
- guitar gear
- Sustainers use magnets to vibrate strings forever
- physics limit
- All natural sustain eventually loses to friction and air
- eco buzzword
- Borrowed wholesale by anyone selling a greener tomorrow
for instance
patagonia company — outdoor clothing company that donates 1% of all sales to environmental nonprofits since 1985