the.com/swoosh
A logo a student drew for thirty-five bucks now worth billions of dollars.
means The whooshing sound or smooth, curving motion of something sweeping rapidly through the air, like a skirt, a tail, or a basketball net.
from An imitative word — onomatopoeia — born to mimic the soft rushing sound of air or fabric in swift motion, a cousin of 'swish' and 'whoosh.' English is full of these 'sw-' words for sweeping movement (sway, swirl, swoop), and 'swoosh' joined them in the 20th century. The famous Nike mark borrowed the name precisely because the curved shape looked like that sound made visible.
- creator
- Carolyn Davidson, a Portland State design student
- original fee
- Paid just 35 dollars in 1971
- meaning
- Depicts the wing of Greek goddess Nike
- later thanks
- Nike gifted her stock years afterward
- naming
- It is officially called the swoosh
nike swoosh logo — designed by carolyn davidson in 1971 for $35, became one of the world's most recognizable symbols
nike air jordan swoosh — first appeared on air jordan i in 1985, revolutionized basketball shoe branding