the.com/tech adoption
the gap between what technology can do and what your aunt will actually click.
means the process by which a new tool spreads from a few obsessed early users to everyone who just wants their stuff to work.
from formalized in 1962 by sociologist everett rogers in diffusion of innovations, which mapped how ideas spread through populations like slow-motion contagion; marketers later stole the curve and gave it a chasm.
the chasmmost products die between early adopters and the mainstream
laggardslast group to adopt, often for good reasons
speed mythelectricity took 30 years, tiktok took 9 months
real driverconvenience beats features almost every time