the.com/traction
Proof your idea has a pulse, not just a pitch deck.
means Measurable evidence that something is gaining users, momentum, or grip in the real world.
from From Latin trahere, to drag or pull — same root as tractor. Once meant literal grip on a road; startups borrowed it to mean grip on a market.
Physics firstOriginally the force keeping wheels from spinning uselessly.
Investor catnipThe metric that turns maybes into term sheets.
FakeableVanity numbers mimic traction without the pull.