the.com/trend

a wave you ride or wipe out on, always crashing the second everyone learns to surf

means A general direction in which something is developing or changing, often one that catches on widely for a time.

from From Old English 'trendan,' to turn or roll, kin to a family of Germanic words about rotating and revolving. For centuries it kept that literal sense — rivers and coastlines were said to 'trend' this way or that, meaning they bent in a direction. The figurative leap to fashions, opinions, and fads (the way things are 'turning') is a more modern development, and the buzzword 'trending' is a child of the social-media age.

life span
Most viral trends die within 72 hours.
origin
Word comes from Old English for to turn or roll
the loop
Fashion cycles repeat roughly every 20 years
math root
Trend lines are just statistics wearing confidence
the catch
Once measured, a trend has often already ended
for instance

stanley cup on tiktok — stanley hydro flask tumbler sales increased 1000% in 2023 driven by viral tiktok videos

hot girl summer — megan thee stallion's 2019 phrase became cultural moment, spawned merchandise and documentaries

wordle — daily word puzzle game reached 300 million players in january 2022, sold to nyt

sleepy girl mocktail — viral 2023 tiktok trend of magnesium drinks before bed, drove supplement sales surge

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