the.com/trends

The herd's direction, measured just in time to be already over.

means General tendencies or popular movements in which things are developing, shifting, or gaining momentum over time.

from From Old English trendan, to roll or turn; by the 1800s things began trending, and by the 2010s everything did.

Statistical rootsOriginally a sober term for data direction over time.
Trending nowSocial platforms turned a noun into a verb overnight.
Short shelf lifeBy definition, a trend ends when everyone notices it.
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