the.com/typography
The art of arranging letters so the words look like they mean what they say.
means The craft of designing and arranging type — choosing fonts, spacing, and layout to make text readable and expressive.
from From Greek 'typos' (impression, mark) plus 'graphein' (to write) — literally writing with stamped impressions, born when Gutenberg pressed inked metal into paper.
Kerning mattersBad letter spacing can turn 'click' into chaos.
Invisible craftBest typography goes completely unnoticed by readers.
Helvetica fameA 1957 Swiss font now haunts every airport sign.