the ocean's quiet con artist, pulling you under while everyone else feels the same gentle tide
means The current of water beneath the surface that flows back out to sea after a wave breaks, often felt as a strong pull at the legs.
from A transparent English compound, no mystery to decode: "under" plus "tow," that old word for pulling or dragging (a cousin of "tug" and "tie," rooted in Germanic words for hauling). So literally "the pull beneath" — the water tugging you seaward while the waves above keep rolling in. A 19th-century coinage as a maritime and bathing term, when sea-bathing grew popular and the hidden danger needed a name.
great lakes undertow — powerful currents in lakes michigan and superior that pull swimmers offshore, causes ~60 annual great lakes drowning deaths