the.com/urgent
The state of needing it done five minutes ago, ideally yesterday.
means Requiring immediate attention or action because the consequences of delay are real and looming.
from From Latin urgere, to press or drive — the same force that urges, where need physically shoves you forward.
Email ironyMarking everything urgent makes nothing urgent.
Eisenhower splitUrgent and important are famously not the same.
Sibling wordShares roots with urge, the inner shove.