the.com/ux design
the art of making technology feel like common sense instead of a puzzle.
means the practice of shaping how a product works and feels so people can use it without thinking twice.
from coined by cognitive scientist Don Norman at Apple in the early 1990s, who insisted the job wasn't just interface design but the whole human experience of a product.
not uiui is the look, ux is the logic
norman doorsnamed after him: doors that confuse you on purpose
invisible successbest ux is the ux you never notice
failure signalrage clicks are ux screaming for help